Teleseminars and Webinars seem to be all the rage right now. Why? Because it is a cheap effective way for people to find out more about you and a great way for you to create info products.
First of all, what is the difference?
A webinar is a web conference where each participant sits at his or her computer, clicks a link they were given after they registered for the webinar, and listens via streaming through their browser (i.e. firefox or explorer). You can show slides or visuals from your computer that the participants can see.
A teleseminar is handled over the phone where participants are given a phone number and participant code to use when they dial in.
A lot of systems now give the participant the option to either use their phone, streaming or both.
Which one is best?
This comes down to budget. You can get started for free using a teleseminar option. If you are making money with these calls I recommend looking into a webinar platform because you can create multiple info products easily from a webinar that you host.
How can I use this as a tool in promoting me?
- Host a free info session where you give some great content about what you do and finish with a call to action at the end (like a discount or buy-1-get-1-free special) to motivate the listeners to buy your products or services. – GREAT OPTION WHEN YOU HAVE SOMETHING TO SELL AND A LIST TO PROMOTE YOUR CALL TO
- Interview another expert who compliments what you offer or will offer. At the end of the interview recommend their product and negotiate a commission for any that you sell. This is often what affiliate marketers do and is a great way to get started if you don’t have anything to sell. This will also help brand you as a wealth of knowledge and connector. – GREAT OPTION WHEN YOU ARE JUST GETTING STARTED AND BOTH BUILDING YOUR BRAND AND COLLECTING KNOWLEDGE ABOUT YOUR INDUSTRY
What can I use the recordings for?
Make sure and record the call or webinar. The systems you use do this for you. If you have conducted a call take the audio recording and post it on your blog so your visitors can listen anytime they want. If you have conducted a webinar take the video recording and post it on your site.
Tools you need to create excellent Audio files:
- Audacity – a free program that is really easy to use to edit your audio files. Download itHERE
- Mediafire – a very inexpensive audio storage site. You can upload your files to it and embed the code into your blog post. Check it out HERE
- Transcription – Once your audio file is posted send it to someone to transcribe it for you so you can create a new ebook from your call. Hire someone from Elance or Fiverr or any of the other great outsourcing spots to do this for you. If you want it to look extra nice ask them to put graphics in it and make it a PDF.
And now you have not only an Mp3 but also an ebook.
Tools you need for rocking Video files:
- You can edit your video using Screenflow if you have a Mac (check it out HERE) or Camtasia if you have a PC (check it out HERE).
- You can export your files using audio only from those programs to create an MP3 from your video.
- Follow instructions above to transcribe.
Next thing you know you have a video, Mp3 and ebook all from the same webinar!
What systems can I use?
For a free teleseminar system I recommend – http://www.freeconferencecall.com
For all the bells and whistles of a teleseminar program check out –http://www.instanteleseminar.com
For a webinar platform you can’t go wrong with GoToWebinar – http://www.gotomeeting.com
I have used everything above and continue to use them for the various web projects I work on. Don’t get too overwhelmed! Just get started by creating a free teleseminar account and inviting people you know to listen. Once you get started you will be unstoppable and that expert inside will be dying to come out to play more often.
Make Money with Teleseminars and Webinars is the new guide from Dana Lynn Smith, also known as The Savvy Book Marketer.As a fan of Dana's work (see the list of other products of hers I have reviewed at the end of this post) I was keen to see this one as well, and so she kindly sent me a review copy.
Make Money with Teleseminars and Webinars is a bit different from Dana's other guides. Rather than a text-based manual, the product is based around a recording of a one-hour teleseminar. As that is what the product is all about, you certainly can't say that Dana doesn't practise what she preaches!
Buyers are first taken to an Order Confirmation page. From here they can click a link to watch a recording of the teleseminar (audio plus slides), and another to access a download page for the other resources sold with the product. These are as follows:
- Audio recording of the presentation (MP3)
- Slides from the presentation (PDF)
- Resource Guide, with links to dozens of useful resources (PDF)
- Guide to Choosing a Service Provider - this discusses what to look for when choosing a teleseminar/webinar service provider and gives a summary of five popular providers, with Dana's recommendations (PDF)
The actual advice is conveyed concisely, with the aid of slides that are informative and don't try to cram too much in. There are numerous bullet-pointed lists, the titles of some of which I've copied below. I'm not giving away anything I shouldn't here, as they are listed on the 'What You Will Learn' section of the sales page as well.
- 6 reasons why nonfiction authors should do teleseminars and webinars
- 4 ways to make money with paid teleseminars and webinars
- 5 ways to profit from free teleseminars and webinars
- 5 ways to earn revenue by repurposing content
- Techniques for doing educational presentations, interviews and online conferences
- How to add visuals to your presentation
- Tips for running your event smoothy
- Options for recording and replaying the presentation
- Free tools for editing audio and video files
- Insider tips for choosing a teleseminar/webinar service provider
- Pros and cons of various registration and payment methods
- How to promote your event for maximum attendance
There is some excellent advice too about how to choose a suitable service provider. If you're new to this field there is plenty of scope for slip-ups here. Dana's advice should ensure that you are aware of all the key considerations, and choose the best provider for the type of event you have in mind.
The PDFs are also useful. I especially like the resource guide, which lists all the resources Dana has used personally and recommends (or in some cases doesn't). This includes everything from audio and video editing software to USB microphones, press release distribution companies to teleseminar announcement websites. For anyone planning their first webinar or teleseminar, this would more than justify the cost of the product in itself, I'd have thought.
If I had one nitpick, I would have liked a transcript of the whole teleseminar, as (being a writer, I suppose) I like to have all information in text form as well for easy reference. However, you do get a PDF containing all the slides used in the presentation, which is almost (though not quite) as good.
If you're thinking of getting into teleseminars and webinars - and they are not only great for raising your profile but (as the title implies) can be excellent money-makers in their own right - this reasonably priced guide would provide a great introduction and reference resource.
For more information about Make Money with Teleseminars and Webinars (and to order a copy) just click through any of the links in this review. You can also read my reviews of other guides by Dana by clicking on the appropriate title in the list below:
How to Get Your Book Reviewed
Twitter Guide for Authors
Facebook Guide for Authors
Virtual Book Tour Magic
If you have any comments or questions for Dana (or me), as ever, please feel free to leave them below.
- My sponsors, WCCL, also publish an excellent, in-depth guide to creating your own podcasts called The Ultimate Podcasting Kit. If podcasting is something else that appeals to you, please click on the banner ad below for more information.
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